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The Importance of High-Quality Real Estate Photography

The Importance of High-Quality Real Estate Photography

Looking for a new home has changed a lot over the last few years, with the internet having given sellers a lot more options to showcase their properties. One of the essential tools is the ability to post beautiful, high-quality photos, which can be a huge advantage when selling a house, as many people will use these pictures to narrow down which properties to view physically. 

In this blog, we’ll have a look at the importance of high-quality real estate photography and how it can help you to increase your chances of selling your home.

What is Real Estate Photography

Let’s first define what real estate photography is. 

Getting high-quality photos of your property is far more than just taking a camera, walking through the house and snapping pictures. There are many things to consider, such as angle, lighting or perspective. But that’s not all because the pictures must be resized, edited and optimised to guarantee the best possible quality.

A real estate photographer has the experience and expertise to take these pictures and capture the best images. They also have top-quality equipment to do so and will edit, resize and format images to provide you with the finished product. This will not only give you high-quality photos but also free up your time to focus on the other things for your listing.

The Importance of High-Quality Real Estate Photography

Here are a few essential points to show why real estate photography is important.

1. Leave a great first impression

While it, of course, is important to have your house in the best shape it can be to show to potential buyers, it is the photos of your property that are a crucial first step to pay close attention to. In today’s real estate market, there is a lot of competition, and with most “shopping” being done online these days, standing out and attracting interest is paramount. 

As the saying goes, “you can only leave one first impression,” which is very true in real estate. When buyers look for homes, they want to be able to picture themselves in the house, and your photos are what will enable them to do so. 

2. Give a complete picture of your home

Your listing also is your opportunity to give potential buyers a complete vision of what the house looks like. Your pictures should take them on a tour through the house, through the bed and bathrooms, living and dining areas, the garage and also the outside of the house. This will further enable them to imagine a possible future and help them decide if they would like to view and purchase your property.

3. Increase the efficiency of your listing

High-quality real estate pictures also help you to increase the efficiency of your listing. It can be very frustrating when you book a lot of showings but don’t get any actual inquiries out of them. It is a waste of your precious time and also a source of additional stress. By giving potential buyers a full tour of your property and enabling them to get a thorough image of the house on their own time, the chances that anybody contacting you for a physical viewing is interested in putting down an offer increases. This is an advantage of using professional photography for selling your house that should not be underestimated.

4. Convenience

Potential buyers can view the home from any device of their choice at any time, making it convenient for them to get a great view of the property without having to schedule a day and time. It also gives them more time to view it and better understand if the house is a good fit for them. So, when they call you with questions, chances are high that they already have great interest in the property.

5. Take Advantage Of Staging

Many houses get staged to get the best results for photos. This means that furniture and decorations are arranged specifically to show off the most presentable side of your home. Thanks to virtual staging software, it is now possible to create the perfect look for your home without moving anything! You can add furniture and decor or change the wall colour to make your home more appealing to prospective buyers. It also does not limit you to whatever pieces the staging company may have in stock.

6. It’s Safer And Healthier

Another aspect that can’t be underestimated in the post-pandemic time we live in is that by giving potential buyers a comprehensive tour of your house, you are also cutting down on unnecessary viewings. Allowing them to view the photos from the comfort and safety of their own home, they can decide if they are genuinely interested in your property before meeting you. This, in turn, limits the number of people you, as a seller, get in contact with, not just from a health standpoint but also in terms of safety, as you will have fewer strangers in your home.

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The Effect of High-Quality Real Estate Pictures

Don’t just take our word for it, the numbers show quite impressively what difference high-quality real estate photos can have on real estate listings:

  • 83% of buyers have mentioned that pictures are very important in helping them choose which homes they will visit.
  • Viewers, on average, spend 60% of the time checking images, and only 20% read the listing description.
  • 61.3% of brokers say that high-quality photography is ‘critical’ for selling homes.
  • 72.2% of Realtors have reported that high-quality photography helps them win more listings.
  • Property listings that feature high dynamic range (HDR) photos sell 50% faster and increase online views by 118%.
  • Homes with drone photos or aerial photos sell 68% faster.
  • Properties with more photos posted also sell faster. On average, a home with only one picture spends about 70 days on the market while a listing with 20 photos will sell within a month


Hiring a professional real estate photographer can make a massive difference in the sales process. It does not just get you top-quality images, but the advantages in speeding up the sales process, getting you more exposure and making the process a lot more efficient as well all underline the importance of high-quality real estate photography.

The professionals of Soare Productions can take your home listing to the next level with professional real estate photography and videography. We only use top-quality equipment to ensure the best possible quality and guarantee a 24-hour turnaround time for every project.

Check out what our photographers have to offer, and contact us today by filling out our convenient online form to find out how we can help you elevate your selling experience!

Frequently Asked Questions

What are the 3 most important factors in taking a good photograph?

The three factors that matter the most in photography are light, subject, and composition. It’s important to have the right lighting to highlight the details you want to emphasize. You also have to make sure to decide on the focal point of the picture and then how to best capture this focal point in your picture for the best possible effect.

How important is professional photography?

Professional photos help you bring the best out of your property. They will give the viewer a full, comprehensive tour of your home and highlight the best angles, views and details to make it attractive to potential buyers. A professional photographer has the experience, expertise and equipment to ensure the best possible quality.

What are the characteristics of high-quality images?

Characteristics of high-quality images are balanced lighting and colour, clarity or the right angle to showcase the photo’s subject.

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